Privacy Policy

Last Updated: December 3, 2025

FairFlow LLC ("FairFlow," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (myfairflow.com) or use our services.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not access or use our services.

1. Information We Collect

We collect information that you provide to us directly and information that is collected automatically when you use our website.

1.1 Information You Provide

When you interact with our website or purchase a license, we may collect the following information:

Contact Information: Name, email address, phone number, mailing address
Account Information: Username, password (encrypted), account preferences
Payment Information: Credit card details, billing address (processed securely by Stripe, our payment processor)
License Information: Rithmic access data, trading account details necessary for software provisioning
Communications: Information you provide when you contact us via email, support tickets, or forms
Marketing Preferences: Your choices regarding receiving promotional communications

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

Device Information: IP address, browser type and version, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, referral sources
Analytics Data: Website traffic patterns, user behavior, conversion data (via Google Analytics)
Cookies: Small data files stored on your device (see Section 6 for details)

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Provision and Fulfillment

Process and fulfill software license purchases
Provision and configure the FairFlow software for your trading account
Provide customer support and respond to your inquiries
Monitor and maintain software performance and uptime
Send transactional emails (order confirmations, license updates, technical notices)

2.2 Communication

Send you important updates about your license and software
Respond to your questions, comments, or support requests
Send marketing communications about our products and services (with your consent)
Notify you about changes to our Terms, Privacy Policy, or services

2.3 Analytics and Improvement

Analyze website usage patterns and user behavior
Improve our website, software, and services
Conduct research and development for new features
Test and optimize website performance and user experience
Understand how users discover and interact with our site

2.4 Legal and Security

Comply with legal obligations and respond to legal requests
Protect against fraud, abuse, and security threats
Enforce our Terms of Service and other policies
Resolve disputes and troubleshoot problems
Conduct audits and maintain business records

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We share your information only in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business:

Stripe: Payment processing and PCI DSS compliant handling of payment card data
Google Analytics: Website analytics and traffic analysis
Email Service Providers: Sending transactional and marketing emails
Hosting Providers: Website and data hosting services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

Valid legal processes (subpoenas, court orders, warrants)
Requests from government authorities or regulatory bodies
Protection of our legal rights or property
Investigation of potential violations of our Terms of Service
Emergency situations involving danger of death or serious physical injury

3.3 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have.

3.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

3.5 No Selling of Data

We do NOT sell your personal information to third parties for their marketing purposes.

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

4.1 Security Measures

Encryption: SSL/TLS encryption for data transmission between your browser and our servers
Payment Security: Stripe handles all payment card data using PCI DSS compliant infrastructure
Access Controls: Limited access to personal information on a need-to-know basis
Secure Storage: Personal data stored in secure, encrypted databases
Regular Audits: Periodic security assessments and vulnerability testing

4.2 No Absolute Security

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data. You are responsible for maintaining the confidentiality of your account credentials.

4.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you promptly in accordance with applicable laws and take reasonable steps to mitigate any harm.

5. Your Rights

Depending on your location, you may have certain rights regarding your personal information.

5.1 General Rights

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal retention requirements)
Opt-Out: Unsubscribe from marketing communications at any time
Data Portability: Request a copy of your data in a structured, machine-readable format

5.2 GDPR Rights (EU Users)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

Right to object to processing of your personal data
Right to restrict processing in certain circumstances
Right to lodge a complaint with a supervisory authority
Right to withdraw consent where processing is based on consent

5.3 CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information we collect, use, and disclose
Right to request deletion of personal information (with exceptions)
Right to opt-out of the sale of personal information (we do not sell your data)
Right to non-discrimination for exercising your privacy rights

5.4 Exercising Your Rights

To exercise any of these rights, please contact us at hello@myfairflow.com. We will respond to your request within the time period required by applicable law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve your experience on our website.

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and provide analytics data.

6.2 Types of Cookies We Use

Essential Cookies: Required for website functionality (login, navigation, security)
Analytics Cookies: Google Analytics cookies that help us understand how visitors use our site
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Track conversions and campaign effectiveness (when applicable)

6.3 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information such as:

How users find and interact with our site
Pages visited and time spent on site
Geographic location (city/country level)
Device and browser information

For more information on how Google uses data, visit: Google Privacy Policy

6.4 Cookie Management

You can control cookies through your browser settings:

Most browsers allow you to refuse cookies or delete existing cookies
You can opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on

Note: Disabling essential cookies may affect website functionality.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7.1 Retention Periods

License Data: Retained for the duration of your license plus 7 years for legal and accounting compliance
Payment Records: Retained for at least 7 years to comply with tax and financial regulations
Marketing Data: Retained until you opt-out or request deletion
Analytics Data: Retained according to Google Analytics settings (typically 26 months)
Support Communications: Retained for 3 years for quality assurance and dispute resolution

7.2 Deletion Requests

If you request deletion of your personal information, we will delete data that is not required for legal, regulatory, or legitimate business purposes.

8. International Data Transfers

FairFlow is based in the United States. Your personal information is processed and stored on servers located in the United States, but mainly within Europe.

If you are accessing our services from outside the United States, please be aware that your information may will be transferred to, stored, and processed in the United States. By using our services, you consent to the transfer of your information to the United States.

We comply with applicable international data protection laws and implement appropriate safeguards to protect your information during cross-border transfers.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information as soon as possible.

If you believe we may have collected information from a child under 18, please contact us immediately at hello@myfairflow.com.

10. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes to this Privacy Policy, we will:

Update the "Last Updated" date at the top of this page
Post the revised Privacy Policy on our website
Notify you via email if the changes are material

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

FairFlow LLC
108 West 13th Street
Wilmington, Delaware 19801
United States

Email: hello@myfairflow.com

For privacy-related inquiries: Please include "Privacy Request" in the subject line of your email.

For data deletion requests: Please include "Data Deletion Request" in the subject line and provide sufficient information to identify your account.